A week where history came alive once again

At EICMA 2025, Morbidelli proved that its spirit is stronger than ever: combining innovation, heritage, and pure emotion in every detail. From the long-awaited Press Launch to live performances and the Charity Race, the Italian brand captivated visitors with experiences that went far beyond motorcycle display.

World Première 2026: the beginning of a new era
The event kicked off with the official unveiling of the new T502XR and C652V, two motorcycles that perfectly embody Morbidelli’s authentic DNA: Italian design, advanced technology, and a bold sense of adventure.

The T502XR is a true adventure trail bike, built to explore beyond the paved roads. Power, control, and an unmistakable design made to go further.

? Watch the official T502XR video

Meanwhile, the C652V stands out as a modern cruiser with Italian soul. A powerful engine and refined styling celebrate the elegance and character that have always defined Morbidelli.

? Watch the official C652V video

Both models debuted during the World Première 2026, setting the direction for the brand’s future and sparking enthusiasm among journalists and motorcycle lovers worldwide.
Read more about the presentation →

Charity Race: riding for a good cause
Among the most exciting moments of the week, Morbidelli took part in the EICMA Charity Race, a special event where adrenaline met generosity.

On the first day, Mirco Bettini rode the T502X on track, showcasing the power and balance of a trail bike built for action. Each lap was a reminder that true racing spirit goes beyond positions, it’s about purpose and solidarity. His run proved that the T502X isn’t just made to conquer the road, but also to make a difference beyond it.

The following day, Tommaso Bettini took over with his youthful energy and fearless approach, turning every corner into pure emotion. His performance filled the circuit with excitement, laughter, and passion, perfectly expressing the Morbidelli way of riding.

The Charity Race became the perfect symbol of Morbidelli’s DNA: passion, action, and purpose.

Music, talent, and energy at the stand
Throughout the exhibition, the Morbidelli stand turned into a vibrant stage. The shows by @violintronic and @giorgiapontilloo blended rock energy with the elegance of violin music, creating an atmosphere that fascinated visitors.

Adding even more spark, influencers @nati_col_2_tempi_crew and @masesx, brought their charisma, authenticity, and enthusiasm, connecting Morbidelli with a new generation of riders

Beyond the exhibition
EICMA 2025 was far more than a showcase of motorcycles. It was a celebration of legacy, creativity, and vision. Through every model, every performance, and every shared moment, Morbidelli reaffirmed its purpose: to live the motorcycle experience with authenticity, emotion, and freedom.

For more information, please contact:
Morbidelli Motorcycles Communications Team
? press@morbidelli.com
? www.morbidelli.com

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